Wine people
Global branding
our passion is
your success
about Wine People
‘‘Global Branding - We help you grow international opportunities in a strategic way.’’
Established in August 2020 and headquartered in Madrid, Spain. Wine People was born during one of the most uncertain, complicated and challenging times in our recent history. A privately held and ever-growing company that employs a young multinational team with an international profile and higher education, including people from: Spain, Mexico, Ecuador, China and The Netherlands. For the last 15+ years, Wine People has acquired professional experience and broad industry knowledge gained in different countries around the world, namely: UK, France, Spain, China, Singapore, the United States, Brazil, Chile, South Africa, New Zealand and Australia.
Mission
To find the most appropriate strategy for each client to be successful in different markets and sales channels. Focussing and valuing the unique attributes of each of our clients' brands, and overcoming the great differences between them and adapting to the continuously changing climate.
Vision
To become the most successful company in the internationalization of brands, best valued by its clients and current strategic partners in more than 100 countries.
“Smile, there’s wine.”
OUR SerVICES
We offer reliable and professional services primarily focused on producers and importers. Managing all the necessary processes for the development of successful global brands, such as a thorough product analysis, marketing plan, commercial strategy, efficient logistics, export and the monitoring and evaluation of the strategic plan for a thriving global brand.
The final consumers and/or wine lovers - not necessarily professionals, are the ones who eventually decide to become part of a loyal base of trusting customers. Therefore, we also offer services, such as wine tasting courses, eno-tourism experiences, and thematic events. In this way, consumers get the opportunity to get to know products better. Both a live learning experience and the beginning of a trustworthy connection with a brand.
‘‘We are ready to help you set up and manage the internationalisation and commercialisation of your brand. Fine-tune your strategy to ensure your brand is making the most of the global market.’’ - Wine People
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Producers
Consultancy/Comprehensive Management: Depending on the needs and existing structure of each client, we are capable of advising and/or managing the following areas with our team:
Product Management: Product Research and Competitor Analysis, Production and Cost Analysis, Product differentiation and benchmarking.
Marketing: Increase the brand's position and positive perception in a way that elevates the brand as a wholel, Corporate identity and image, Packaging and Product image, Social network strategy, Website.
Commercialization: Assessing and developing as a business in the National market, Export to developing and emerging markets, European Funding (OCM).
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Importers
Consultancy/Comprehensive Management: Depending on the needs and existing structure of each client, we are capable of advising and/or managing the following areas with our team:
Product Search: Together with our client, we define the type of product they are looking for and we take care of finding the perfect match.
Logistics Management: We offer efficient logistics solutions to our importers, to ensure their products arrive in perfect condition, within a reasonable time frame and fair price.
PR and business trips: We organize business trips to our importers, so that current and potential clients can establish and maintain relationships.
Global branding
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Strong diligence
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Excellence
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Attention to detail
‘‘Providing all the necessary knowledge, experience and languages acquired over more than 15 years in the industry. Working internationally with well-known companies in the world of wine in more than 100+ countries, guiding our clients in the exciting adventure of global business success.’’ — Wine People
collaborations
work experience
Contact us
pablo@winepeople.es
Wine People S.L.
Madrid, Spain
WINE PEOPLE S.L. - Global Branding
‘‘We help you grow international opportunities in a strategic way.’’
PROYECTOS SUBVENCIONADOS
Proyecto cofinanciado por el Instituto para la Competitividad Empresarial de Castilla y León (ICE) y por Fondo Europeo de Desarrollo Regional (FEDER)
